Overview

• The thriller debuted as Netflix’s third most-watched U.S. title with 5.2 million views in its first week and climbed to second place with 5.8 million in its second week.
• Lionsgate reacquired the series from Starz in June and negotiated a one-year exclusive U.S. license with Netflix less than two months before its July 21 premiere.
• Facing a tight timeline, Lionsgate executed a guerrilla marketing campaign across social influencers and FAST channels while Netflix reinforced awareness with prime outdoor ads.
• The show’s unapologetically explicit sexual and sapphic content has drawn both heavy criticism on social media and vocal defense from showrunner Rebecca Cutter and lead actress Brittany Snow.
• Season 1 ends on a major cliffhanger and author May Cobb alongside Cutter confirm that formal discussions about a second season are underway, though no renewal has been announced.