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2h ago

Netflix’s Lions–Vikings Broadcast Sets U.S. Streaming Record With 27.5 Million Viewers

The record reflects Nielsen’s expanded measurement plus Netflix’s global reach.

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Jeffrey Becker-Imagn Images
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The Netflix logo is shown on one of their buildings in the Hollywood neighborhood of Los Angeles, California, U.S., December 2, 2025. REUTERS/Mike Blake

Overview

  • Nielsen reports the Lions–Vikings game averaged 27.5 million U.S. viewers with a peak above 30 million, the highest for a streaming NFL telecast.
  • The earlier Cowboys–Commanders matchup averaged 19.9 million U.S. viewers, while Netflix cites global average minute audiences of 30.5 million for Lions–Vikings and 22.4 million for Cowboys–Commanders.
  • Snoop Dogg’s Holiday Halftime Party during Lions–Vikings drew an average of about 29 million U.S. viewers, according to Nielsen.
  • Netflix says the NFL slate, paired with the Christmas Day debut of Stranger Things season 5 Volume 2, delivered the platform’s most-watched Christmas Day to date.
  • Figures use Nielsen’s Big Data + Panel AMA that includes out-of-home viewing, CBS local-market simulcasts and NFL+, as the games streamed worldwide on Netflix in year two of a three-season NFL Christmas deal, with Netflix now holding the top three most-streamed NFL games in the U.S.