Netflix's GTA Trilogy Becomes Most Successful Game Launch

Despite Gaming's Small Share in Netflix's Business, Game Engagement Tripled in 2023

Netflix's release of the Grand Theft Auto (GTA) Trilogy has become the streaming service's most successful game launch to date, with over 18 million downloads reported.
Among the three games in the trilogy, GTA: San Andreas was the most popular, accounting for 11.6 million of the total downloads.
Despite the success of the GTA Trilogy, Netflix states that gaming is still a small part of its business compared to its film and series offerings.
Netflix's overall game engagement tripled in 2023, a trend attributed to the inclusion of mainstream gaming titles like the GTA Trilogy.
Netflix plans to continue its investment in gaming, with the potential for licensing existing games and offering exclusive titles.