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Netflix's 'Buying London' Faces Backlash Yet Gains Viewership

Critics label the reality series as 'hateable', but Netflix embraces the controversy in its marketing strategy.

Overview

  • 'Buying London' follows estate agents selling luxury properties in London, inspired by 'Selling Sunset'.
  • Early reviews are overwhelmingly negative, with critics calling the show artificial and vulgar.
  • Despite harsh reviews, Netflix uses the criticism as a promotional tool, showcasing negative headlines in ads.
  • The show highlights the disparity in London's property market, featuring extravagant homes amid a housing crisis.
  • Viewer reactions are mixed, with some enjoying the drama despite the critical backlash.