Netflix's British Content Leads 2024 Streaming with 360 Million Views

Co-CEO Ted Sarandos emphasizes local authenticity and audience focus at RTS London Convention.

Ted Sarandos highlighted that the top four Netflix shows in the first half of 2024 were all UK-produced: Fool Me Once, Baby Reindeer, Bridgerton, and The Gentlemen.
Sarandos stressed the importance of local authenticity in content, citing the global success of British shows due to their genuine local appeal.
Netflix's UK-produced shows reached a combined 360 million households, demonstrating significant audience engagement.
Sarandos argued that the streaming era is defined by 'choice and control,' and that Netflix's strategy is to cater to diverse and eclectic tastes.
Netflix has invested $6 billion in the UK since 2000, with over 100 productions contributing to the nation's thriving TV and film industry.