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Netflix’s Anime Viewership Tops 50 Percent, Upcoming Slate Revealed

Netflix has added dubbed audio and descriptions in 33 languages to serve a global audience that overwhelmingly prefers anime in local languages.

© Studio TMS/Netflix
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Netflix has reported that half of its subscribers now watch anime, with several new shows launching soon.

Overview

  • Netflix says more than half of its 300 million subscribers—about 150 million households—now watch anime, triple the audience of five years ago.
  • In 2024, anime ranked more than one billion global streams and placed 33 titles in Netflix’s Global Top 10 for non-English shows.
  • To meet viewer preferences, Netflix has introduced dubbed audio and descriptions in 33 languages, reflecting that up to 90 percent of anime watchers choose dubbed versions.
  • A Dentsu study found that 48 percent of global anime viewers subscribe to Netflix, compared with 32 percent for Disney+ and 29 percent for Prime Video.
  • At Anime Expo, Netflix premiered trailers for Cyberpunk: Edgerunners 2, Record of Ragnarok III and Beastars Final Season and set series launch dates for Sakamoto Days on July 14 and My Melody & Kuromi on July 24.