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Netflix’s Anime Viewership Surpasses Half Its Subscribers as New Titles Debut at Anime Expo

The streaming giant is set to launch new anime series with dubbed audio in 33 languages to capitalize on its global audience.

© Studio TMS/Netflix
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Netflix has reported that half of its subscribers now watch anime, with several new shows launching soon.

Overview

  • Netflix reports that over 150 million households—more than half of its 300 million subscribers—now watch anime on the platform.
  • At Anime Expo in Los Angeles, the company revealed trailers and release dates for upcoming series, including Sakamoto Days season 2 on July 14, My Melody & Kuromi on July 24, and Cyberpunk: Edgerunners 2.
  • New titles will launch simultaneously in 190 countries with dubbed audio and audio descriptions in up to 33 languages.
  • A recent Dentsu study shows Netflix leads global anime subscriptions with 48 percent of viewers, compared with 32 percent for Disney+ and 29 percent for Prime Video.
  • In 2024, anime on Netflix achieved record engagement with 33 titles in its Global Top 10 and over one billion streams worldwide.