Overview

• The eight-part Dallas Cowboys docuseries premiered Aug. 19 and is now streaming on Netflix.
• The story is presented largely from owner Jerry Jones’s perspective, featuring extensive archival footage and interviews with Troy Aikman, Emmitt Smith, Michael Irvin, Deion Sanders, Jimmy Johnson, Barry Switzer, George W. Bush and Skip Bayless.
• Critiques from USA TODAY and Defector praise the access and nostalgia but argue the series flatters Jones and avoids rigorous examination of disputed chapters tied to him.
• Jones defends the franchise’s relevance and marketing, telling USA TODAY he succeeds through hard work as the team’s 29-year title drought remains unresolved.
• The series revisits Jones’s consequential moves—firing Tom Landry, pursuing independent sponsorships and battling the NFL—set against reporting that Forbes now values the franchise at $12.8 billion.