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Netflix’s Ad-Supported Tier Surges to 94 Million Monthly Users

The streaming giant reports 41 hours of monthly engagement per account and unveils in-house ad platform expansion to global markets.

Netflix (Credit: Mario Tama/Getty Images)
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Overview

  • Netflix’s ad-supported tier now boasts 94 million monthly active users, a 24 million increase since November 2024.
  • Subscribers on the ad tier average 41 hours of viewing per month, with high engagement levels reported during mid-roll ads.
  • The tier reaches more 18–34-year-olds than any U.S. broadcast or cable network, solidifying its appeal among younger audiences.
  • Netflix has launched The Netflix Ads Suite in the U.S. and Canada, with plans to expand to EMEA and all 12 ad-supported markets by June.
  • Priced at $7.99 per month, the ad-supported plan offers a cost-effective alternative to the $17.99 ad-free option, driving its rapid adoption.