Netflix's Ad-Supported Tier Reaches 70 Million Global Users

The ad-supported plan now accounts for over half of new sign-ups in available regions, marking significant growth since its launch.

Netflix's ad-supported tier has grown from 40 million users in May to 70 million, indicating a strong demand for more affordable streaming options.
Over 50% of new Netflix subscribers in regions with the ad-supported tier are choosing this lower-cost plan.
The ad tier has become a key component of Netflix's strategy, despite the company not expecting it to drive major revenue growth until 2026.
Netflix has successfully sold out ad inventory for its first live NFL broadcasts on Christmas Day, partnering with major brands like FanDuel and Verizon.
The company plans to expand its in-house ad technology globally by 2025, with Canada already fully transitioned to the new system.