Netflix's Ad-Supported Tier Reaches 23 Million Monthly Active Users

Company to introduce pause ads in the coming months as ad tier subscriptions account for 30% of new signups in available countries.

Netflix's ad-supported tier has reached 23 million monthly active users, an increase of 8 million in roughly two months.
The company is planning to introduce pause ads in the coming months, adding to its growing list of ad formats.
Netflix's ad tier subscriptions accounted for approximately 30% of all new signups in the 12 countries where it has launched the platform.
85% of Netflix's customers on ad-supported plans are streaming on the platform for more than two hours per day.
Netflix's ad-based plan is available in the United States, Canada, Australia, Brazil, France, Italy, Germany, Japan, Korea, Mexico, Spain and the UK, costing $6.99 a month in the US.