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3w ago

Netflix’s $2 Billion Investment Transforms India’s Entertainment Landscape

At the WAVES Summit in Mumbai, Netflix co-CEO Ted Sarandos highlighted the platform’s economic impact, global reach of Indian content, and the coexistence of streaming and cinema in India.

Mumbai, May 03 (ANI): Actor Saif Ali Khan with Netflix CEO Ted Sarandos during a session on The Art of Acting: A Masterclass to Remember at WAVES 2025, in Mumbai on Saturday. (ANI Photo) (Deepak Salvi)
Actor Saif Ali Khan speaks during a session on The Art of Acting: A Masterclass to Remember at WAVES 2025, in Mumbai on Saturday. (ANI Photo)
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Overview

  • Netflix’s Indian productions generated $2 billion in economic impact and created 20,000 jobs between 2021 and 2024, according to co-CEO Ted Sarandos.
  • Indian content on Netflix achieved 3 billion hours of global viewership last year, with at least one Indian title in the global top 10 every week.
  • The platform has produced 150 original films and series in India, filmed across 90–100 towns, showcasing the diversity of local storytelling.
  • Sarandos emphasized that India’s fan-centric entertainment ecosystem supports the coexistence of theatrical releases and streaming platforms without contentious debates over distribution windows.
  • Actor Saif Ali Khan highlighted the creative freedom and global exposure offered by Netflix, calling it a transformative space for Indian storytelling.