Overview
- TechNet announced the Streaming Access and Choice Alliance and named Mike Ward to lead the coalition representing Netflix, YouTube and Amazon.
- The group launched on Monday, September 14, 2026, to give major streamers a dedicated voice in Washington on policy issues tied to streaming distribution and content investment.
- SACA says it will press for technology-neutral policies that expand consumer access, preserve choice and allow platforms to keep investing in programming including live sports.
- Regulators are scrutinizing the shift of marquee sports rights from free broadcast TV to paid streaming, and the Justice Department and FCC are considering whether to revisit the Sports Broadcasting Act of 1961.
- The alliance fills a representation gap left after the Internet Association folded and differs from broader trade groups by focusing specifically on streaming platforms and sports-rights policy.