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Netflix Will Not Renew Harry and Meghan’s $100 Million Deal, Eyes First-Look Arrangement

The decision reflects Netflix’s pivot from exclusive talent pacts to project-based partnerships driven by ROI and sliding viewership

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Overview

  • Netflix confirmed its five-year, $100 million exclusive pact with Prince Harry and Meghan Markle will expire in September without renewal.
  • The move follows Netflix’s strategic shift away from long-term talent contracts toward project-by-project collaborations focused on measurable returns.
  • Sussex content saw a steep drop in audiences after their record-breaking 2022 docuseries “Harry & Meghan,” with shows like “With Love, Meghan” and “Polo” underperforming.
  • Netflix will issue no formal announcement on ending the deal but remains open to one-off projects and is reportedly discussing a first-look option.
  • Industry insiders warn losing a guaranteed multi-year agreement could increase financial pressure on the couple and prompt a rethink of their media strategy.