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3d ago

Netflix Unveils Major Redesign with AI-Powered Features and Vertical Video Feed

The streaming giant's first major interface overhaul in over a decade introduces a cleaner TV homepage, real-time recommendations, and experimental mobile tools.

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Smartphone with Netflix logo is placed on a keyboard in this illustration taken April 19, 2022. REUTERS/Dado Ruvic
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Overview

  • Netflix's redesigned TV homepage moves navigation shortcuts to a top bar and introduces hover-to-expand tiles with detailed title information.
  • The new interface leverages AI to provide real-time, mood-based recommendations and adapt content suggestions based on user behavior.
  • A generative AI-powered search feature, currently in beta on iOS, allows users to find content using conversational phrases like 'funny but not too funny.'
  • Netflix is testing a TikTok-style vertical video feed on mobile devices, enabling users to swipe through clips and instantly access full shows or movies.
  • The global rollout of these updates will begin in the coming weeks, reflecting Netflix's shift toward engagement metrics and support for live events and gaming.