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9h ago

Netflix Unveils First AI-Generated VFX Sequence in The Eternaut

Netflix completed the AI-driven Buenos Aires collapse scene in The Eternaut ten times faster than traditional methods within budget.

Image
A still of a man in the snow holding a gun and wearing a gas mask from The Eternaut
Promotional poster for Netflix's original sci-fi series El Eternauta, depicting five masked individuals braving a toxic snowstorm in a devastated urban environment. One figure stands atop a red car with a shotgun, surrounded by wreckage, collapsed structures, and a frozen bus — capturing the show's post-apocalyptic tone and survivalist narrative.

Overview

  • Eyeline Studios, Netflix’s in-house production innovation group, collaborated to generate the final AI-driven building-collapse shot, marking the streamer’s first use of generative AI in final footage.
  • Ted Sarandos framed AI as a creative enabler that enhances pre-visualization, shot planning and visual effects without replacing human creators.
  • Greg Peters previewed generative AI enhancements for conversational search and ad creation on the Netflix platform.
  • The AI sequence was completed ten times faster than traditional VFX methods and delivered within budget, demonstrating scalable cost savings for modestly budgeted productions.
  • The announcement renewed scrutiny over AI’s impact on jobs and creative control despite union-negotiated protections secured during the 2023 actors’ and writers’ strikes.