Overview

• Netflix UK achieved record 2024 revenue of £1.84 billion and a pre-tax profit of £63 million.
• An 11 per cent rise in paid memberships was fuelled by the UK-wide crackdown on password sharing.
• Ofcom data show 17.4 million UK households subscribe to Netflix, accounting for nearly half of all streaming views in 2024.
• Nearly 39 per cent of UK adults pay an extra £7 monthly to avoid adverts, generating about £150 million in upgrade fees each month.
• Netflix UK’s studios arm saw revenues jump 50 per cent to £236 million and employed an average of 263 staff, while returning £50 million in dividends and loaning £375 million to its US parent.