Overview

• Netflix will remove its last two interactive specials, Black Mirror: Bandersnatch and Unbreakable Kimmy Schmidt: Kimmy vs. The Reverend, on May 12, 2025.
• The decision is part of a broader shift away from interactive video content, which began with the first special, Puss In Book, in 2017 and peaked with Bandersnatch in 2018.
• Netflix spokesperson Chrissy Kelleher stated that the technology behind interactive specials has become limiting as the company focuses on other technological priorities.
• The platform is investing heavily in mobile gaming, currently offering over 120 exclusive games, with plans to incorporate lessons from its interactive experiments into narrative-driven gaming experiences.
• A forthcoming platform redesign is cited as incompatible with the branching-narrative format, effectively ending Netflix's exploration of interactive video storytelling.