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Netflix to Remove Final Interactive Specials in Strategic Shift

Black Mirror: Bandersnatch and Unbreakable Kimmy Schmidt: Kimmy vs. The Reverend will leave Netflix on May 12, 2025, as the platform pivots to gaming and prepares for a redesign.

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Overview

  • Netflix will remove its last two interactive specials, Bandersnatch and Kimmy vs. The Reverend, on May 12, 2025, citing incompatibility with an upcoming platform redesign.
  • The removal marks the conclusion of Netflix's interactive storytelling experiment, which began in 2017 with Puss in Book and grew to over two dozen titles before production halted in 2023.
  • Netflix spokesperson Chrissy Kelleher stated that the interactive technology had 'served its purpose' but is now seen as limiting as the company focuses on gaming initiatives.
  • The company has invested heavily in gaming, now offering over 120 exclusive mobile games, including titles based on popular Netflix franchises like Stranger Things and Squid Game.
  • Bandersnatch, an Emmy-winning interactive Black Mirror special, and Kimmy vs. The Reverend, a conclusion to the Unbreakable Kimmy Schmidt series, will no longer be available in their original form after their removal.