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Netflix to Remove Final Interactive Specials, Ending Seven-Year Experiment

The removal of 'Black Mirror: Bandersnatch' and 'Kimmy vs. the Reverend' on May 12 marks Netflix's complete shift from interactive storytelling to gaming innovation.

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Overview

  • Netflix will delist 'Black Mirror: Bandersnatch' and 'Unbreakable Kimmy Schmidt: Kimmy vs. the Reverend' on May 12, 2025, concluding its interactive specials category.
  • The company cites the interactive technology as having 'served its purpose' but now limiting innovation as it pivots to gaming-focused efforts.
  • Netflix's gaming division is expanding with over 120 mobile games and plans for cloud-streamed gaming integrated into its redesigned TV app launching in 2025.
  • 'Black Mirror: Bandersnatch,' released in 2018, remains Netflix’s most iconic interactive title, winning an Emmy for its groundbreaking choose-your-own-adventure format.
  • This move aligns with Netflix's broader strategy to enhance user experience with a new app interface emphasizing gaming, personalized recommendations, and streamlined navigation.