Netflix to Open Themed Retail Stores Called 'Netflix House' Starting in 2025

Netflix plans to launch brick-and-mortar retail destinations called Netflix House starting in 2025.
The stores will offer merchandise, dining, games, and experiences based on Netflix shows and films.
Initial locations in the US will feature rotating attractions like a real-life Squid Game obstacle course.
Netflix aims to provide interactive fan experiences to promote its content catalog.
The retail outlets are seen as a marketing strategy rather than a significant revenue generator.