Netflix to Launch Immersive Entertainment Venues in Major U.S. Malls

Galleria Dallas and King of Prussia Mall to host massive 'Netflix House' experiences by 2025, offering themed attractions based on popular shows.

Netflix House will feature activities, dining, and shopping inspired by Netflix series and movies.
The first locations will occupy former department store spaces, each over 100,000 square feet.
Visitors can expect experiences like the Bridgerton ball and Squid Game challenges year-round.
Netflix aims to fill the void left by empty retail spaces in malls with these new entertainment complexes.
The venues represent the next generation of Netflix's experiential offerings, building on previous pop-up events.