Overview

• Netflix will remove its last two interactive specials, Black Mirror: Bandersnatch and Unbreakable Kimmy Schmidt: Kimmy vs. the Reverend, on May 12, 2025.
• This marks the conclusion of Netflix's interactive storytelling experiment, which began in 2017 with titles like Puss in Book and grew to 24 offerings at its peak.
• The company cited the format's limitations as it reallocates resources to mobile and cloud-streamed gaming initiatives.
• Netflix is preparing to introduce a major redesign of its TV app, featuring personalized hubs, improved navigation, and enhanced content recommendations.
• Interactive specials have been gradually removed since late 2024, signaling a strategic shift toward gaming and other technological advancements.