Netflix to Cease Reporting Subscriber Numbers in 2025

In a strategic shift, Netflix announces it will stop disclosing subscriber metrics, aiming to focus on revenue and engagement instead.

Netflix's decision mirrors a trend among tech giants like Apple, focusing on financial metrics over subscriber counts.
Shares dropped following the announcement, reflecting investor uncertainty about the absence of subscriber data.
Analysts remain optimistic, citing strong fundamentals and potential in advertising and global markets.
The move is part of a broader shift as Netflix evolves its business model, including ad-supported tiers and variable pricing.
Despite the change, Netflix continues to see substantial growth, with significant subscriber additions in the first quarter of 2024.