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Netflix to Cease Reporting Subscriber Numbers in 2025

In a strategic shift, Netflix announces it will stop disclosing subscriber metrics, aiming to focus on revenue and engagement instead.

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The Netflix app on a smartphone arranged in the Queens borough of New York, US, on Tuesday, March 26, 2024. Netflix Inc. is scheduled to release earnings figures on April 18. Photographer: Gabby Jones/Bloomberg via Getty Images

Overview

  • Netflix's decision mirrors a trend among tech giants like Apple, focusing on financial metrics over subscriber counts.
  • Shares dropped following the announcement, reflecting investor uncertainty about the absence of subscriber data.
  • Analysts remain optimistic, citing strong fundamentals and potential in advertising and global markets.
  • The move is part of a broader shift as Netflix evolves its business model, including ad-supported tiers and variable pricing.
  • Despite the change, Netflix continues to see substantial growth, with significant subscriber additions in the first quarter of 2024.