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Netflix Targets $1 Trillion Valuation with Ambitious 2030 Growth Plan

The streaming giant aims to double revenue, triple operating income, and expand globally while emphasizing ad sales and engagement metrics.

Netflix co-CEOs Greg Peters and Ted Sarandos with Zoe Saldaña at the Oscars
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A scene from the Netflix original series Adolescence.

Overview

  • Netflix unveiled a five-year strategy to achieve a $1 trillion market capitalization by 2030, as reported by The Wall Street Journal
  • The company plans to double its 2024 revenue of $39 billion and triple its operating income to $30 billion by the end of the decade.
  • Strategies include growing global ad sales to $9 billion and expanding its subscriber base from 301.63 million to 410 million, with a focus on markets like India and Brazil.
  • Netflix shares rose approximately 5% following the announcement, with analysts reiterating high price targets ahead of its Q1 2025 earnings report on April 17.
  • The company has shifted its focus from subscriber counts to revenue, operating margins, and engagement metrics to drive long-term growth.