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Netflix Targets $1 Trillion Valuation by 2030 with Bold Growth Strategy

The streaming giant plans to double revenue, expand global subscribers, and invest in cutting-edge technology to cement its market dominance.

Netflix co-CEOs Greg Peters and Ted Sarandos with Zoe Saldaña at the Oscars
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A scene from the Netflix original series Adolescence.

Overview

  • Netflix aims to more than double its market capitalization to $1 trillion by 2030, driven by ambitious financial and operational goals.
  • Executives plan to double annual revenue to $78 billion, generate $9 billion in global ad sales, and triple operating income from $10 billion in 2024.
  • The company is targeting a global subscriber increase from 301 million to 410 million, focusing on international markets like India and Brazil.
  • Key financial improvements stem from password-sharing crackdowns, price hikes, and rapid growth of its ad-supported streaming tier.
  • Netflix is testing an OpenAI-powered search engine to enhance content discovery, with plans to roll it out to U.S. users soon.