Overview
- Netflix named Mattel and Hasbro global co-master toy licensees for the film, a dual arrangement described in industry coverage as unprecedented for a single property.
- Mattel will lead dolls, action figures, accessories, collectibles and playsets, while Hasbro will focus on special-feature plush, youth electronics, role-play items and branded games.
- Hasbro’s first item is a MONOPOLY Deal: KPop Demon Hunters edition with preorders opening Oct. 21 and shipments slated for Jan. 1, 2026.
- Retail availability for broader lines from both partners begins in spring 2026, and Mattel will take Nov. 12 preorders for a three-pack of HUNTR/X fashion dolls shipping next year.
- The film has surpassed 325 million views to become Netflix’s most-watched original, its soundtrack earned platinum status with the single “Golden” hitting No. 1, and Netflix added limited theatrical runs in August and around Halloween.