Overview

• Netflix announced on Aug. 18 that former NASA engineer and YouTube star Mark Rober will create and host an untitled kids-and-family competition series set for 2026.
• The series is produced by Rober’s CrunchLabs and Jimmy Kimmel’s Kimmelot, with executive producers Rober, Kimmel, CrunchLabs CCO Scott Lewers and Kimmelot president Scott Lonker.
• In a separate licensing move, Netflix will bring a selection of Rober’s popular experiment videos to the platform later in 2025.
• The partnership aligns with Netflix’s broader strategy of working with top digital creators, following recent additions such as Ms. Rachel and public remarks from executives about sourcing talent from YouTube.
• Format specifics have not been disclosed, but the project is positioned to blend STEM learning with Rober’s large-scale, family-friendly experiments.