Overview

• Netflix recorded a reach of 43.2 million viewers from September to November 2024, surpassing BBC One's 42.3 million for the first time.
• BBC One regained the lead in December with 48.4 million viewers, driven by Christmas hits like Gavin & Stacey and Wallace & Gromit: Vengeance Most Fowl.
• BBC officials argue that comparing a single broadcast channel to Netflix's expansive on-demand library is misleading in today's viewing landscape.
• Younger audiences are increasingly shifting away from traditional TV, with less than half of Gen Z viewers watching broadcast TV weekly in 2024, according to Ofcom.
• Netflix's growing dominance reflects broader trends in the UK, as streaming services continue to outpace traditional broadcasters in reach and investment.