Netflix Surpasses 300 Million Subscribers, Boosted by Holiday Growth
The streaming giant gained 19 million new subscribers in Q4 2024, driven by live sports programming and a crackdown on password sharing.
- Netflix added 19 million subscribers in Q4 2024, bringing its total to 301.6 million worldwide, exceeding market expectations.
- The company's revenue grew 16% year-over-year to $10.2 billion, with a net profit of $1.9 billion for the quarter.
- Live sports programming, including NFL games and a high-profile boxing match between Jake Paul and Mike Tyson, attracted significant viewership and advertiser interest.
- Netflix increased subscription prices in several countries and reported strong growth in its ad-supported tier, which accounted for over 55% of new sign-ups in eligible markets during Q4.
- Upcoming releases, such as the final seasons of 'Stranger Things' and 'Squid Game,' are expected to sustain audience engagement in 2025.