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Netflix Surge Lifts Interest in Sony’s Marvel Box-Office Flops as Strategy Refocuses on Spider-Man

Netflix rankings show Madame Web hit number one, with Kraven the Hunter entering the top five.

Overview

  • Recent MCU-era releases underperformed at theaters, and Sony’s Madame Web and Kraven the Hunter were labeled flops.
  • After debuting on Netflix, both titles climbed the platform’s charts, signaling strong at-home curiosity despite weak theatrical runs.
  • Sony is prioritizing its core pipeline with Tom Holland’s Spider-Man: Brand New Day in 2026 and the Spider-Verse sequel Beyond the Spider-Verse in 2027.
  • Studios are weighing streaming engagement more heavily as a factor in evaluating a film’s legacy and commercial value.
  • Industry chatter suggests cameos or limited returns could be considered if interest holds, though no revivals have been announced.