Overview

• Speaking at Bloomberg's Screentime conference, Greg Peters said a significant NFL package "doesn't really fit" with Netflix's current plan and emphasized spending discipline.
• Peters framed sports as part of an events strategy and said Netflix cannot yet "figure out the math" for major, continuous league rights.
• The NFL’s media deals run through 2033 with an opt-out after 2029, and commissioner Roger Goodell has signaled talks could begin as early as next year.
• Netflix’s 2024 Christmas Day NFL doubleheader drew more than 24 million viewers per game, with Cowboys–Commanders and Lions–Vikings scheduled for this December.
• Netflix has been outbid on some properties, including Paramount’s $7.7 billion UFC deal, and says it will only bid where it sees clear returns, while some analysts view its comments as strategic positioning rather than a definitive retreat.