Overview
- The 10-for-1 split took effect after Friday’s close, and trading began Monday on a split-adjusted basis with holders receiving nine additional shares for each one previously owned.
- Price charts showing a roughly 90% numerical drop reflect the adjustment, not a loss of value, as the company’s market capitalization and investor positions remain unchanged.
- Management highlights accelerating performance, with Q3 2025 revenue up 17.2% year over year and advertising revenue projected to more than double in 2025.
- Operating margin expanded from 16% in 2023 to 27% in 2024, with guidance pointing to 29% in 2025 as ads scale as a new growth and profit lever.
- Post-split shares traded around $111 on Monday, versus pre-split four‑digit levels, with recent metrics citing a forward P/E near 35 and market value around $471 billion.