Overview
- Netflix’s Lions–Vikings game averaged 27.5 million U.S. viewers and peaked above 30 million, marking the most‑streamed NFL game in U.S. history.
- Snoop Dogg’s Holiday Halftime Party during Lions–Vikings drew a U.S. average of 29 million viewers, according to Netflix and Nielsen.
- Earlier on Netflix, Cowboys–Commanders averaged 19.9 million U.S. viewers, and outlets note Netflix now distributes the top three most‑streamed NFL games in U.S. history.
- Prime Video’s Broncos–Chiefs averaged 21.06 million viewers with a 22.9 million peak, setting the platform’s regular‑season Thursday Night Football record.
- Figures reflect Nielsen’s Big Data + Panel methodology including out‑of‑home and local simulcasts, while Netflix reported global AMAs of 30.5 million for Lions–Vikings and 22.4 million for Cowboys–Commanders across 200+ countries and territories.