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4mo ago

Netflix Sets Record with NFL Christmas Games, Drawing Over 24 Million Viewers Each

NFL's first Christmas Day games on Netflix break U.S. streaming records, with viewership peaking at 27 million during Beyoncé's halftime show.

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Kamari Lassiter #4 of the Houston Texans tackles Derrick Henry #22 of the Baltimore Ravens for a safety during the second quarter on Dec. 25, 2024 in Houston.
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Overview

  • The Kansas City Chiefs' 29-10 victory over the Pittsburgh Steelers and the Baltimore Ravens' 31-2 win against the Houston Texans averaged 24.1 million and 24.3 million viewers respectively, making them the most-streamed NFL games in U.S. history.
  • Viewership peaked at 27 million during Beyoncé's halftime performance during the Ravens-Texans game, dubbed the 'Beyoncé Bowl.'
  • Netflix reported a total unduplicated audience of 65 million U.S. viewers for the Christmas Day doubleheader, including those who tuned in for at least one minute.
  • Despite setting streaming records, the games drew fewer viewers than last year's Christmas NFL broadcasts on traditional TV, which averaged nearly 29 million per game.
  • This marks the first year of a three-year partnership between Netflix and the NFL, with plans to stream at least one Christmas game annually through 2026.