Netflix Sets Late-2026 Rollout for Mobile App Redesign With Vertical Clips
Netflix casts the overhaul as a long-term platform to accelerate experimentation, boosting discovery to compete with social video rivals.
Overview
- Co-CEO Greg Peters announced the timing on the earnings call and said the redesign will serve as a foundation for continuous testing and improvements.
- Netflix has been trialing a vertical feed in its mobile app for months that surfaces short clips from shows and movies.
- Executives said the vertical feed may add clips from video podcasts, which began streaming on the service in January.
- The plan mirrors last year’s TV interface revamp that Netflix positioned as a durable base for product iteration.
- Ted Sarandos said Netflix now vies for attention with services like Instagram and YouTube as well as a broader range of media and tech competitors.