Overview
- Board-approved forward split grants nine additional shares for each one held by shareholders of record on Nov. 10, with distribution after the close on Nov. 14.
- Trading in Netflix shares will begin on a split-adjusted basis on Nov. 17, marking the company’s third split after prior actions in 2004 and 2015.
- Netflix says the split is intended to reset the stock price to a range more accessible to employees in its stock option program.
- Shares rose roughly 2%–3% on the announcement; the split changes the share count and per-share price but not total shareholder value or fundamentals.
- The decision follows Q3 results with about 17% revenue growth and a one-time $619 million Brazil tax expense that reduced operating margin, as analysts like Wedbush maintain a positive stance.