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Netflix Sets 10-for-1 Stock Split for Nov. 17 as Ads Outlook Brightens

Fresh analyst commentary points to accelerating advertising momentum even as margins and valuation keep views split.

Overview

  • Netflix said the split is designed to make shares more accessible for employees in its stock option program, with trading to reflect the new share count on Nov. 17.
  • Following Q3 results, BMO Capital reaffirmed an Outperform rating with a $1,425 target and projected the ad business will more than double revenue in 2025.
  • Third-quarter revenue rose 14.84% year over year and broadly met forecasts, while operating income faced pressure.
  • Analyst reactions diverged, with Erste Group cutting the stock to Hold on margin and valuation concerns and Bernstein maintaining a Buy with a $1,390 target.
  • Media reports have suggested Netflix is exploring a potential bid for Warner Bros. Discovery, a notion the company has not confirmed.