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Netflix Sets $1 Trillion Market Cap Goal by 2030 with Bold Revenue and Growth Targets

The streaming giant aims to double revenue, triple operating income, and expand its global subscriber base while boosting ad sales as part of its ambitious long-term strategy.

Netflix co-CEOs Greg Peters and Ted Sarandos with Zoe Saldaña at the Oscars
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A scene from the Netflix original series Adolescence.

Overview

  • Netflix is targeting a $1 trillion market capitalization by 2030, a significant leap from its current valuation of approximately $419 billion.
  • The company plans to double its annual revenue from $39 billion in 2024 to $78 billion by the end of the decade.
  • Global subscriber growth is a key focus, with Netflix aiming to expand its user base from 301.63 million to 410 million, particularly in markets like India and Brazil.
  • Netflix seeks to generate $9 billion in global ad sales by 2030, leveraging its growing advertising business as a major revenue driver.
  • Strategic initiatives, including password-sharing crackdowns and price increases, are bolstering Netflix's financial position as it prepares to release its Q1 earnings later this week.