Netflix Set to Increase Subscription Prices in 2024

Analysts predict a revenue growth of 15% for Netflix following the planned price hikes.

Netflix is expected to raise its subscription prices again in 2024, aiming to boost revenue amidst a competitive streaming landscape.
The last price adjustment in October 2023 saw the basic plan's cost rise to $11.99 per month, with a similar increase anticipated this year.
Netflix's crackdown on password sharing and the discontinuation of the basic plan in some regions are part of its strategy to enhance revenue.
Analysts from UBS Securities forecast a significant revenue jump from 7% in 2023 to an estimated 15% this year due to the price hikes.
Despite potential subscriber pushback, Netflix's expansive library and successful shows like 'Avatar: The Last Airbender' may help sustain growth.