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Netflix Secures Rs105 Crore Digital Rights for Ram Charan’s Cricket Drama Peddi

Filming is 30% complete with producers expecting pre-release deals to cover production costs

Ram Charan's film Peddi | Image: X
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Overview

  • The all-language post-theatrical streaming rights fetched Rs105 crore plus GST from Netflix, marking a record digital recovery for a Ram Charan solo lead film.
  • Satellite and music rights are projected to bring in approximately Rs75 crore, which alongside the Netflix deal could more than cover the movie’s production budget.
  • About 30% of Peddi has been shot with an extensive village set constructed for high-intensity stunt sequences and key dialogue scenes.
  • Directed by Buchi Babu Sana, the sports action drama stars Ram Charan and Janhvi Kapoor with cameo appearances by Shiva Rajkumar, Divyendu Sharma, and Jagapathi Babu.
  • A.R. Rahman is composing the score and R. Rathnavelu is leading cinematography ahead of the film’s pan-India release on March 27, 2026.