Netflix Secures Authorized Commercial Pathway for Expanded 2026 NFL Slate
The deal gives Netflix an out‑of‑home channel that preserves Nielsen measurement and positions DAZN, which is buying EverPass, to inherit venue reach if regulators approve.
Overview
- EverPass on Sept. 1 signed a multi‑year agreement to distribute Netflix’s full 2026 NFL lineup to bars, restaurants and other commercial venues, covering marquee windows such as the Week 1 Melbourne game, Thanksgiving Eve, two Christmas Day games, Week 18 and NFL Honors.
- Under a separate multi‑year deal, DIRECTV FOR BUSINESS will market, sell and deliver those EverPass‑supplied Netflix games to commercial customers, linking EverPass technology with DirecTV’s go‑to‑market channels.
- DAZN announced on Aug. 26 that it will acquire EverPass and plans to rebrand the service as DAZN for Business once regulatory approvals are complete, which would give DAZN an immediate U.S. commercial distribution footprint.
- Authorized commercial distribution matters because measured out‑of‑home viewing is included in Nielsen audience counts and can materially boost ad value and reported reach for high‑profile NFL windows.
- The Netflix–EverPass deal builds on EverPass’s role as the venue distributor for NFL Sunday Ticket and previous Netflix partnerships for Christmas Day games and Netflix boxing, and it aims to serve venues that use both satellite and internet delivery.