Netflix Says Generative AI Was Used in Roughly 300 Titles This Year

Overview

• Netflix disclosed July 16 that roughly 300 of its shows and films used generative AI at some point in 2026.
• The company says the tools have been applied across the production pipeline from concept and pre-visualization through post-production.
• Netflix named examples including Glory, Brasil 70: A Saga do Tri, and The American Experiment, noting 17 minutes of AI‑enhanced footage in the latter that was produced twice as fast and at half the cost of prior methods.
• Netflix acquired Ben Affleck’s InterPositive in March 2026 to build filmmaker-facing AI tools and says most of the current AI work is concentrated in post-production.
• The large-scale disclosure raises questions about effects on VFX vendors, creative workers, and whether viewers should be told when finished scenes were materially altered by AI.