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Netflix Rolls Out SNL Alumni Film Collection With Surprise Drop of Original Happy Gilmore

The unannounced inclusion of the 1996 comedy aims to drive excitement ahead of Happy Gilmore 2’s simultaneous Netflix and theatrical premiere.

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Overview

  • The streaming service added a curated slate of films starring Saturday Night Live alumni to its catalog on July 1.
  • Happy Gilmore (1996) made its Netflix debut unexpectedly despite not being listed in the company’s July newsletter.
  • New York’s Paris Theater will screen select SNL alumni movies, including the original Happy Gilmore, from July 11 through August 13.
  • Happy Gilmore 2, in which Sandler’s character returns to golf with a new caddie played by Bad Bunny, arrives on Netflix and at the Paris Theater on July 25.
  • Netflix is leveraging nostalgia and Adam Sandler’s first-look deal to boost subscriber engagement ahead of the sequel release.