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Netflix Rolls Out Generative AI for Final VFX in El Eternauta, Signals Broader AI Push

Completing a tenfold faster building collapse sequence within budget paves the way for AI-powered search, advertising features.

Image
A still of a man in the snow holding a gun and wearing a gas mask from The Eternaut
Promotional poster for Netflix's original sci-fi series El Eternauta, depicting five masked individuals braving a toxic snowstorm in a devastated urban environment. One figure stands atop a red car with a shotgun, surrounded by wreckage, collapsed structures, and a frozen bus — capturing the show's post-apocalyptic tone and survivalist narrative.

Overview

  • Netflix deployed generative AI to generate final visual effects in El Eternauta, marking its first on-screen use in an original series.
  • The AI-powered building collapse sequence was delivered ten times faster than traditional VFX methods and within the series’ budget constraints.
  • Netflix partnered Eyeline Studios and local Argentine artists to integrate generative AI into the show’s post-production process.
  • Ted Sarandos emphasized that AI tools are intended to improve creative workflows and storytelling quality rather than replace human talent.
  • Greg Peters said Netflix will leverage generative AI to enhance user interactions through voice-driven search and to create ads more efficiently.