Netflix Revamps Viewership Measurement, Crowns 'Wednesday' Its New Most-Watched Show
- Netflix is now reporting estimated viewership numbers rather than total hours watched for its top 10 rankings.
- The new system divides total hours watched by a show's runtime to estimate number of viewers, incentivizing shorter seasons and episodes.
- 'Wednesday' Season 1 is now Netflix's most popular English-language series, surpassing 'Stranger Things' Season 4.
- Netflix has extended the period it measures top 10 rankings from 28 to 91 days.
- The new metrics do not account for rewatches and do not indicate how many actual people watched a show.