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Netflix Reports Strong Q1 Earnings, Emphasizes Revenue Over Subscriber Metrics

The streaming giant surpasses Wall Street expectations with $10.54 billion in revenue and shifts focus to ad-supported growth and financial performance.

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The Netflix logo is shown on one of their Hollywood buildings in Los Angeles, California, U.S., July 12, 2023. REUTERS/Mike Blake/File Photo
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Overview

  • Netflix posted Q1 2025 revenue of $10.54 billion and earnings per share of $6.61, exceeding analyst projections.
  • The company stopped disclosing quarterly subscriber counts, highlighting financial and engagement metrics instead.
  • Ad-supported tiers accounted for over 55% of new sign-ups, with memberships on these plans growing 30% quarter over quarter.
  • Netflix launched its in-house ad-tech platform in the U.S. on April 1 and plans to expand it to other markets in the coming months.
  • Co-founder Reed Hastings transitioned to non-executive board chair, marking a leadership shift as Netflix continues its strategic evolution.