Netflix Reports Record Subscriber Growth and Introduces Price Hikes

The streaming giant added 18.9 million subscribers in Q4 2024, exceeding expectations, while raising subscription costs across key markets.

• Netflix added 18.9 million global subscribers in Q4 2024, its highest-ever quarterly gain, bringing its total to over 300 million users.
• The company credited diverse programming, including live sports events, the return of 'Squid Game,' and hit films, for its subscriber growth.
• Netflix announced price increases in the U.S., Canada, Portugal, and Argentina, with the Standard plan rising to $17.99 per month.
• The company’s revenue reached $10.2 billion for the quarter, a 16% year-over-year increase, and it raised its 2025 revenue outlook to as much as $44.5 billion.
• Netflix stock surged nearly 15%, reaching an all-time high as analysts praised its performance and projected further growth in advertising and pricing strategies.

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