Overview

• Netflix posted a record Q2 net profit of $3.1 billion on revenue of $11.1 billion, marking a 16 percent year-over-year increase.
• The company raised its full-year 2025 revenue guidance to $44.8 billion–$45.2 billion after exceeding prior forecasts.
• Its ad-supported subscription tier reached 94 million users by May and executives expect advertising revenue to roughly double this year.
• Netflix deployed AI-generated visual effects in the Argentine series "El Eternauta" and is integrating generative AI into its interface and upcoming ad formats.
• The platform has stopped reporting detailed subscriber counts, shifting its investor communications to focus on profitability and other financial metrics.