Netflix Reportedly Considering Bid for U.S. Formula 1 Broadcast Rights
The streaming giant may expand its live sports portfolio as ESPN's exclusive negotiation window for F1 rights has ended.
- Netflix is reportedly exploring a bid for the U.S. Formula 1 broadcast rights starting in 2026, following the expiration of ESPN's exclusivity period to negotiate a renewal deal.
- The move would mark Netflix's first major foray into acquiring season-long mainstream sports rights, as it continues to expand its live sports offerings.
- Formula 1's popularity in the U.S. has surged, partly due to Netflix's hit docuseries 'Drive to Survive,' with U.S. TV audiences for F1 races doubling since 2018.
- Netflix faces competition from other potential bidders, including Amazon and Apple, while ESPN has expressed interest in retaining the rights.
- The current U.S. F1 broadcast deal with ESPN is valued at $75-90 million annually, but the next rights package is expected to see increased value due to rising interest in the sport.